BBC EARTH POEM

About This Project

Multi-platform campaign created for the global launch of BBC Earth.  Cathy interviewed the BBC Natural History filmmakers and compiled their experiences into poems, which were then recited by the filmmakers to camera on location in Bristol, Antarctica, Greenland, Montana, Uruguay, Kenya and Argentina. Cathy also co-wrote the score.

Awards: International Media Plan of the Year, Advertising Hall of Fame Awards, Singapore

INFO

  • Creative: Cathy MacDonald
  • Director: Cathy MacDonald
  • DoP: Clive Norman
  • Production Company: BBC Worldwide
  • Producer: Mary Gregory
  • Production Manager: Caroline Harrison
  • Executive Producer: Joanna Sheppard

Category
COMMERCIAL, TV