Cathy MacDonald is a storyteller with a cross-platform perspective and a reputation for creating truthful, targeted content for some of the planet’s biggest brands.

Originally from Auckland, Cathy spent nearly a decade in the UK, winning Young Creative of the year in Europe for her first-ever directing job. She went on to write and direct major campaigns for the BBC, Disney, MTV and Sky across global markets, developing branded content for audiences across the US, Europe, Africa, Asia, the Middle East and Australasia. She’s been recognised by leading film festivals for her delicate touch with complex human stories, and by Promax and the New York Festivals for her brand campaigns. She won the International Graduate Scholarship to do her Masters in Screenwriting from Central Saint Martins College London.

In 2015 she was selected from a global field of nearly 4500 directors by the Weinstein Company as a finalist in the Lexus Short Film Competition. In 2016 she was selected for the inaugural DEGNZ Woman Filmmakers Incubator, and in 2017 her short documentary Roger the Real Life Superhero won Best Film at the UK Promax Awards.



Auckland, New Zealand

+64 022 0766 134


Cathy MacDonald